OptinMonster vs Hustle
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
OptinMonster leads the WordPress.org popular list today at #52, ahead of Hustle at #505. Over the last 7 days OptinMonster climbed 1 place and Hustle held its place. OptinMonster has the largest install base, roughly 13× the next: 1M+ active installs against 80K+ for Hustle. Downloads this week: OptinMonster 47,823 and Hustle 37,940. Ratings: OptinMonster 4.3★ from 821 and Hustle 4.4★ from 859 reviews.
| Metric | OptinMonster | Hustle |
|---|---|---|
| Popular rank today | #52 ▲ 1 | #505 ▬ |
| Active installs | 1M+ | 80K+ |
| Downloads, last 7 days | 47,823 | 37,940 |
| Rating | 4.3★ (821) | 4.4★ (859) |
| Last updated | Aug 14, 2026 | Oct 22, 2026 |
| Current version | 2.17.1 | 7.8.14.4 |
| Best rank on record | #52 | #493 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Apr 2015 | May 2011 |
| Sites detected by our detector | 7 | 1 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
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Frequently asked questions
Which is more popular, OptinMonster or Hustle?
By active installs, OptinMonster: 1M+ sites run it against 80K+ for Hustle, according to WordPress.org figures captured on October 30, 2026.
Which ranks higher on WordPress.org, OptinMonster or Hustle?
OptinMonster, at #52 on the WordPress.org popular plugins list today, with Hustle at #505. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are OptinMonster or Hustle alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.