OptinMonster vs WP Popups Lite
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
At a glance
OptinMonster leads the WordPress.org popular list today at #54, ahead of WP Popups Lite at #970. Over the last 7 days OptinMonster slipped 2 places and WP Popups Lite climbed 2 places. OptinMonster has the largest install base, roughly 33× the next: 1M+ active installs against 30K+ for WP Popups Lite. Downloads this week: OptinMonster 52,555 and WP Popups Lite 11,302. Ratings: OptinMonster 4.3★ from 821 and WP Popups Lite 4.9★ from 112 reviews.
| Metric | OptinMonster | WP Popups Lite |
|---|---|---|
| Popular rank today | #54 ▼ 2 | #970 ▲ 2 |
| Active installs | 1M+ | 30K+ |
| Downloads, last 7 days | 52,555 | 11,302 |
| Rating | 4.3★ (821) | 4.9★ (112) |
| Last updated | Aug 14, 2026 | Oct 26, 2026 |
| Current version | 2.17.1 | 2.2.0.9 |
| Best rank on record | #52 | #966 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Apr 2015 | Nov 2019 |
| Sites detected by our detector | 6 | 2 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
- OptinMonster vs Popup Maker
- OptinMonster vs Popup Builder - Create highly converting, mobile friendly marketing popups.
- OptinMonster vs Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress
- OptinMonster vs Advanced Popups
- WP Popups Lite vs Popup Maker
- WP Popups Lite vs Popup Builder - Create highly converting, mobile friendly marketing popups.
- WP Popups Lite vs Icegram Engage – Popups, Welcome Bars, Optins, Slide-Ins & Lead Generation for WordPress
- WP Popups Lite vs PopupKit
Frequently asked questions
Which is more popular, OptinMonster or WP Popups Lite?
By active installs, OptinMonster: 1M+ sites run it against 30K+ for WP Popups Lite, according to WordPress.org figures captured on October 29, 2026.
Which ranks higher on WordPress.org, OptinMonster or WP Popups Lite?
OptinMonster, at #54 on the WordPress.org popular plugins list today, with WP Popups Lite at #970. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are OptinMonster or WP Popups Lite alternatives to each other?
Yes. All of them are popups & lead capture plugins, so a site would normally run one of them. The figures above show which one more WordPress sites choose and how that has changed over time.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.