OptinMonster vs Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
OptinMonster leads the WordPress.org popular list today at #55, ahead of Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation at #1,510. Over the last 7 days OptinMonster held its place and Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation climbed 1 place. OptinMonster has the largest install base, roughly 100× the next: 1M+ active installs against 10K+ for Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation. Ratings: OptinMonster 4.3★ from 817 and Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation 4.2★ from 519 reviews.
| Metric | OptinMonster | Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation |
|---|---|---|
| Popular rank today | #55 ▬ | #1,510 ▲ 1 |
| Active installs | 1M+ | 10K+ |
| Downloads, last 7 days | 61,121 | — |
| Rating | 4.3★ (817) | 4.2★ (519) |
| Last updated | Aug 14, 2026 | Jun 5, 2025 |
| Current version | 2.17.1 | 1.44 |
| Best rank on record | #54 | #1,508 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Apr 2015 | Feb 2014 |
| Sites detected by our detector | 2 | 0 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
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Frequently asked questions
Which is more popular, OptinMonster or Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation?
By active installs, OptinMonster: 1M+ sites run it against 10K+ for Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation, according to WordPress.org figures captured on September 15, 2026.
Which ranks higher on WordPress.org, OptinMonster or Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation?
OptinMonster, at #55 on the WordPress.org popular plugins list today, with Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation at #1,510. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are OptinMonster or Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.