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Most Popular WordPress Themes

Every theme in the WordPress.org directory, ranked by active installs and re-captured every night — with daily rank movement, ratings, download history and how many live sites actually run each one.

Ranking for 2026-10-23 · movement vs 2026-10-22 · 1,887 themes tracked

# Theme Trends (1d / 7d / 30d) Type Rating Active installs Next milestone
807 Gutenify Starter Gutenify Starter Updated 5 months ago Block — 700+
31 of 58 · next 800+
809 FSE Portfolio FSE Portfolio Updated 2 days ago Block — 300+
52 of 160 · next 400+
812 Masthead Masthead Updated 1 month ago Block — 20+
11 of 65 · next 30+
816 Patterns Restaurant Patterns Restaurant Updated 4 months ago Block — 300+
54 of 160 · next 400+
821 Cosmetics Stores Cosmetics Stores Updated 6 days ago Block — 100+
91 of 309 · next 200+
822 Blockskit Digital Marketing Blockskit Digital Marketing Updated 4 months ago Block — 100+
92 of 309 · next 200+
826 Coach Mentor Coach Mentor Updated 9 months ago Block — 600+
34 of 67 · next 700+
828 Thryve Biz Agency Thryve Biz Agency Updated 3 months ago Block — 100+
93 of 309 · next 200+
831 Vexora Vexora Updated 4 months ago Block — 90+
15 of 34 · next 100+
834 Radio Shows Radio Shows Updated 1 week ago Block — 300+
56 of 160 · next 400+
836 Postfolio Blocks Postfolio Blocks Updated 1 week ago Block 5★ (1) 20+
12 of 65 · next 30+
837 Shopmighty Shopmighty Updated 4 weeks ago Block — 400+
38 of 96 · next 500+
838 Suede Suede Updated 2 weeks ago Block — 50+
21 of 56 · next 60+
839 Gigantic Music Gigantic Music Updated 7 months ago Block — 100+
94 of 309 · next 200+
841 DigitalGrove Next DigitalGrove Next Updated 2 months ago Block — 60+
13 of 41 · next 70+
845 Blockskit Business Consulting Blockskit Business Consulting Updated 11 months ago Block — 200+
64 of 249 · next 300+
846 DigitalGrove Dark DigitalGrove Dark Updated 4 months ago Block — 100+
95 of 309 · next 200+
848 Blockskit Digital Agency Firm Blockskit Digital Agency Firm Updated 1 year ago Block — 300+
57 of 160 · next 400+
849 WENS Travel Hub WENS Travel Hub Updated 3 months ago Block — 60+
14 of 41 · next 70+
851 FSE Gamer FSE Gamer Updated 4 days ago Block — 200+
65 of 249 · next 300+
853 Magazine FSE Magazine FSE Updated 2 months ago Block — 200+
66 of 249 · next 300+
854 Vehicle Detailing Vehicle Detailing Updated 2 days ago Block — 200+
67 of 249 · next 300+
855 Thryvewp FSE Agency Thryvewp FSE Agency Updated 4 weeks ago Block — 20+
14 of 65 · next 30+
857 Classic SaaS Company Classic SaaS Company Updated 2 weeks ago Block — 100+
97 of 309 · next 200+
859 Spike Construction Spike Construction Updated 7 months ago Block — 500+
41 of 77 · next 600+
863 Bitácora Bitácora Updated 2 years ago Block — 1K+
86 of 194 · next 2K+
864 Quarkora Quarkora Updated 1 month ago Block — 30+
22 of 64 · next 40+
866 atooratravelagency atooratravelagency Updated 1 year ago Block — 300+
59 of 160 · next 400+
867 Patterns Political Patterns Political Updated 4 months ago Block — 300+
60 of 160 · next 400+
874 Plant Nursery Plant Nursery Updated 2 days ago Block — 200+
68 of 249 · next 300+
875 Zoologist Zoologist Updated 4 weeks ago Block 5★ (1) 1K+
87 of 194 · next 2K+
876 Wellness and Health Wellness and Health Updated 2 weeks ago Block — 40+
13 of 53 · next 50+
878 MusicMantra MusicMantra Updated 2 months ago Block — 800+
20 of 43 · next 900+
881 Venture Grove Dark Venture Grove Dark Updated 5 months ago Block — 100+
99 of 309 · next 200+
883 Gutenify Copilot Gutenify Copilot Updated 5 months ago Block — 100+
100 of 309 · next 200+
886 VW Taxi Booking VW Taxi Booking Updated 1 day ago Block 5★ (1) 300+
62 of 160 · next 400+
888 Consulticatwo Consulticatwo Updated 2 months ago Block — 40+
14 of 53 · next 50+
889 Prompt Marketplace Prompt Marketplace Updated 1 week ago Block — 50+
24 of 56 · next 60+
891 Enterprise One Enterprise One Updated 3 months ago Block — 60+
16 of 41 · next 70+
892 DigitalGrove Light DigitalGrove Light Updated 11 months ago Block — 200+
69 of 249 · next 300+
894 Makoa Makoa Updated 7 months ago Block — 400+
44 of 96 · next 500+
895 Thryve Creative Dark Thryve Creative Dark Updated 2 months ago Block — 40+
15 of 53 · next 50+
896 HVACool HVACool Updated 4 months ago Block — 90+
17 of 34 · next 100+
898 Radiant Adventure Tour Radiant Adventure Tour Updated 2 weeks ago Block 1★ (1) 400+
46 of 96 · next 500+
900 Pixel Jewelry Pixel Jewelry Updated 2 weeks ago Block — 70+
17 of 48 · next 80+
901 Candles Shop Candles Shop Updated 2 weeks ago Block — 200+
71 of 249 · next 300+
903 Euphony Blocks Euphony Blocks Updated 2 months ago Block — 500+
43 of 77 · next 600+
905 Venture Grove Plus Venture Grove Plus Updated 11 months ago Block — 200+
72 of 249 · next 300+
906 Linea Blog Linea Blog Updated 3 months ago Block — 200+
73 of 249 · next 300+
908 Spike Business Spike Business Updated 7 months ago Block — 500+
44 of 77 · next 600+

About this ranking

The WordPress.org theme directory lists thousands of free themes, but it doesn’t show which ones are gaining or losing ground over time. WP.MD tracks every theme in the directory daily and records each one’s position in the directory’s popularity ranking, so you see movement across 1, 7, and 30 days instead of a single static snapshot. The table above reflects the ranking for 2026-10-23, compared against the previous day.

What the numbers mean

A theme’s position is based on its standing in the WordPress.org “Popular” listing, which is driven largely by active installs and recent download velocity. Active installs (shown in buckets like 1M+ or 500K+) count sites currently running the theme. Downloads per day reflect fresh installs and updates over the last 24 hours — and the two often move independently. A default theme like Twenty Twenty-Five ships with WordPress core, so its download figures are inflated by every new install, whereas a theme like Astra earns its rank from sites that deliberately choose it.

Reading the movement columns

The 1D, 7D, and 30D columns show how far a theme has climbed or dropped over each window. Large short-term jumps — the biggest risers — usually follow a directory feature, a viral tutorial, or a fresh release. Sharp falls often mean a competitor surged rather than the theme itself losing installs. Entries in New in range are themes that broke into the tracked ranking for the first time that week.

Directory popularity vs. real-world usage

Directory rank and real-world usage aren’t the same thing. The “Popular” sort rewards download velocity, which favors bundled and default themes. Surveys of live sites tell a different story, where page-builder foundations like Astra, Kadence, and Hello Elementor punch above their directory rank because they anchor agencies and commercial sites. For the wider market picture — how many WordPress themes exist and which ones lead by real-world install share — see our regularly updated WordPress theme statistics. Comparing those figures with the tracker above is the quickest way to spot a theme that’s quietly dominant despite a modest directory position.

Frequently asked questions

What is the most popular WordPress theme right now?

As of 2026-10-23, Twenty Twenty-Five leads the WordPress.org popularity ranking, followed by Hello Elementor and Astra. Twenty Twenty-Five ships with WordPress core, so part of its lead reflects bundling rather than deliberate choice.

What’s the difference between active installs and downloads?
Active installs count the sites currently running a theme, shown in ranges like 1M+ or 500K+. Downloads per day count fresh installs and updates over the previous 24 hours. A theme can post high daily downloads while its active-install base stays flat, which is why both columns are worth watching.

How is WordPress theme popularity measured?
Directory popularity comes from the WordPress.org “Popular” listing, driven mainly by active installs and download velocity. Real-world usage comes from surveys of live sites and can rank themes differently. WP.MD tracks both so you can compare the directory view against actual deployment.

How often is this data updated?
The ranking refreshes daily. Each day’s movement is measured against the previous day, with 7-day and 30-day columns showing longer trends across the 250 themes we track.