ShopEngine vs Variation Swatches for WooCommerce
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
Variation Swatches for WooCommerce leads the WordPress.org popular list today at #175, ahead of ShopEngine at #455. Over the last 7 days Variation Swatches for WooCommerce slipped 1 place and ShopEngine held its place. Variation Swatches for WooCommerce has the largest install base, roughly 3× the next: 300K+ active installs against 100K+ for ShopEngine. Downloads this week: Variation Swatches for WooCommerce 10,920 and ShopEngine 6,552. Ratings: ShopEngine 4.6★ from 212 and Variation Swatches for WooCommerce 4.8★ from 925 reviews.
| Metric | ShopEngine | Variation Swatches for WooCommerce |
|---|---|---|
| Popular rank today | #455 ▬ | #175 ▼ 1 |
| Active installs | 100K+ | 300K+ |
| Downloads, last 7 days | 6,552 | 10,920 |
| Rating | 4.6★ (212) | 4.8★ (925) |
| Last updated | Oct 6, 2026 | Sep 17, 2026 |
| Current version | 4.9.7 | 2.5.0 |
| Best rank on record | #452 | #174 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Mar 2021 | Dec 2017 |
| Sites detected by our detector | 2 | 9 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
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Frequently asked questions
Which is more popular, ShopEngine or Variation Swatches for WooCommerce?
By active installs, Variation Swatches for WooCommerce: 300K+ sites run it against 100K+ for ShopEngine, according to WordPress.org figures captured on October 17, 2026.
Which ranks higher on WordPress.org, ShopEngine or Variation Swatches for WooCommerce?
Variation Swatches for WooCommerce, at #175 on the WordPress.org popular plugins list today, with ShopEngine at #455. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are ShopEngine or Variation Swatches for WooCommerce alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.