LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking vs Pretty Links
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
Pretty Links leads the WordPress.org popular list today at #227, ahead of LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking at #9,389. Over the last 7 days Pretty Links slipped 2 places and LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking slipped 10 places. Pretty Links has the largest install base, roughly 500× the next: 200K+ active installs against 400+ for LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking. Downloads this week: Pretty Links 65,062 and LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking 447. Ratings: LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking 5★ from 19 and Pretty Links 4.8★ from 1,322 reviews.
| Metric | LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking | Pretty Links |
|---|---|---|
| Popular rank today | #9,389 ▼ 10 | #227 ▼ 2 |
| Active installs | 400+ | 200K+ |
| Downloads, last 7 days | 447 | 65,062 |
| Rating | 5★ (19) | 4.8★ (1,322) |
| Last updated | Oct 22, 2026 | Oct 21, 2026 |
| Current version | 1.8.3 | 4.0.18 |
| Best rank on record | #9,146 | #209 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Oct 2024 | Mar 2009 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
- LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking vs BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP
- LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking vs URL Shortify – Simple and Easy URL Shortener
- LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking vs Content Egg – Affiliate Product Importer & Price Comparison
- Pretty Links vs BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP
- Pretty Links vs URL Shortify – Simple and Easy URL Shortener
- Pretty Links vs Content Egg – Affiliate Product Importer & Price Comparison
Frequently asked questions
Which is more popular, LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking or Pretty Links?
By active installs, Pretty Links: 200K+ sites run it against 400+ for LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking, according to WordPress.org figures captured on October 29, 2026.
Which ranks higher on WordPress.org, LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking or Pretty Links?
Pretty Links, at #227 on the WordPress.org popular plugins list today, with LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking at #9,389. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking or Pretty Links alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.