Pretty Links vs URL Shortify – Simple and Easy URL Shortener
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
Pretty Links leads the WordPress.org popular list today at #226, ahead of URL Shortify – Simple and Easy URL Shortener at #1,523. Over the last 7 days Pretty Links slipped 2 places and URL Shortify – Simple and Easy URL Shortener climbed 4 places. Pretty Links has the largest install base, roughly 20× the next: 200K+ active installs against 10K+ for URL Shortify – Simple and Easy URL Shortener. Downloads this week: Pretty Links 66,477 and URL Shortify – Simple and Easy URL Shortener 7,116. Ratings: Pretty Links 4.8★ from 1,321 and URL Shortify – Simple and Easy URL Shortener 4.7★ from 169 reviews.
| Metric | Pretty Links | URL Shortify – Simple and Easy URL Shortener |
|---|---|---|
| Popular rank today | #226 ▼ 2 | #1,523 ▲ 4 |
| Active installs | 200K+ | 10K+ |
| Downloads, last 7 days | 66,477 | 7,116 |
| Rating | 4.8★ (1,321) | 4.7★ (169) |
| Last updated | Oct 15, 2026 | Oct 12, 2026 |
| Current version | 4.0.17 | 2.7.2 |
| Best rank on record | #209 | #1,518 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Mar 2009 | May 2020 |
| Sites detected by our detector | 0 | 1 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
- Pretty Links vs BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP
- Pretty Links vs Content Egg – Affiliate Product Importer & Price Comparison
- URL Shortify – Simple and Easy URL Shortener vs BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP
- URL Shortify – Simple and Easy URL Shortener vs Content Egg – Affiliate Product Importer & Price Comparison
Frequently asked questions
Which is more popular, Pretty Links or URL Shortify – Simple and Easy URL Shortener?
By active installs, Pretty Links: 200K+ sites run it against 10K+ for URL Shortify – Simple and Easy URL Shortener, according to WordPress.org figures captured on October 17, 2026.
Which ranks higher on WordPress.org, Pretty Links or URL Shortify – Simple and Easy URL Shortener?
Pretty Links, at #226 on the WordPress.org popular plugins list today, with URL Shortify – Simple and Easy URL Shortener at #1,523. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are Pretty Links or URL Shortify – Simple and Easy URL Shortener alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.