ICS Calendar vs Microsoft Advertising Universal Event Tracking (UET)
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
ICS Calendar leads the WordPress.org popular list today at #1,465, ahead of Microsoft Advertising Universal Event Tracking (UET) at #3,377. Over the last 7 days ICS Calendar climbed 7 places and Microsoft Advertising Universal Event Tracking (UET) held its place. ICS Calendar has the largest install base, roughly 2.5× the next: 10K+ active installs against 4K+ for Microsoft Advertising Universal Event Tracking (UET). Downloads this week: ICS Calendar 11,055 and Microsoft Advertising Universal Event Tracking (UET) 216. Ratings: ICS Calendar 4.9★ from 72 and Microsoft Advertising Universal Event Tracking (UET) 3★ from 1 reviews.
| Metric | ICS Calendar | Microsoft Advertising Universal Event Tracking (UET) |
|---|---|---|
| Popular rank today | #1,465 ▲ 7 | #3,377 ▬ |
| Active installs | 10K+ | 4K+ |
| Downloads, last 7 days | 11,055 | 216 |
| Rating | 4.9★ (72) | 3★ (1) |
| Last updated | Oct 18, 2026 | Jan 27, 2026 |
| Current version | 12.2.0 | 1.0.8 |
| Best rank on record | #1,465 | #3,369 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | May 2017 | Mar 2021 |
| Sites detected by our detector | 1 | 2 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
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Frequently asked questions
Which is more popular, ICS Calendar or Microsoft Advertising Universal Event Tracking (UET)?
By active installs, ICS Calendar: 10K+ sites run it against 4K+ for Microsoft Advertising Universal Event Tracking (UET), according to WordPress.org figures captured on October 20, 2026.
Which ranks higher on WordPress.org, ICS Calendar or Microsoft Advertising Universal Event Tracking (UET)?
ICS Calendar, at #1,465 on the WordPress.org popular plugins list today, with Microsoft Advertising Universal Event Tracking (UET) at #3,377. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are ICS Calendar or Microsoft Advertising Universal Event Tracking (UET) alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.