GTM Kit vs HT Easy GA4 – Google Analytics WordPress Plugin
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
GTM Kit leads the WordPress.org popular list today at #925, ahead of HT Easy GA4 – Google Analytics WordPress Plugin at #2,697. Over the last 7 days GTM Kit held its place and HT Easy GA4 – Google Analytics WordPress Plugin slipped 6 places. GTM Kit has the largest install base, roughly 4.3× the next: 30K+ active installs against 7K+ for HT Easy GA4 – Google Analytics WordPress Plugin. Downloads this week: GTM Kit 12,482 and HT Easy GA4 – Google Analytics WordPress Plugin 493. Ratings: GTM Kit 4.8★ from 20 and HT Easy GA4 – Google Analytics WordPress Plugin 4.5★ from 8 reviews.
| Metric | GTM Kit | HT Easy GA4 – Google Analytics WordPress Plugin |
|---|---|---|
| Popular rank today | #925 ▬ | #2,697 ▼ 6 |
| Active installs | 30K+ | 7K+ |
| Downloads, last 7 days | 12,482 | 493 |
| Rating | 4.8★ (20) | 4.5★ (8) |
| Last updated | Oct 13, 2026 | Sep 30, 2026 |
| Current version | 2.22.0 | 1.9.5 |
| Best rank on record | #924 | #2,691 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Sep 2022 | Dec 2020 |
| Sites detected by our detector | 3 | 0 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
- GTM Kit vs WEBKINDER Integration for Google Analytics and Google Tag Manager
- GTM Kit vs GTM4WP - A Google Tag Manager (GTM) plugin for WordPress
- GTM Kit vs Stape Conversion Tracking
- GTM Kit vs Analytify – Google Analytics 4 Tracking and Reporting in WordPress
- GTM Kit vs Controls for Contact Form 7 (Redirects, Analytics & Tracking)
- HT Easy GA4 – Google Analytics WordPress Plugin vs Google Analytics Dashboard for WP (GADWP)
- HT Easy GA4 – Google Analytics WordPress Plugin vs ShareThis Dashboard for Google Analytics
- HT Easy GA4 – Google Analytics WordPress Plugin vs Analytify – Google Analytics 4 Tracking and Reporting in WordPress
Frequently asked questions
Which is more popular, GTM Kit or HT Easy GA4 – Google Analytics WordPress Plugin?
By active installs, GTM Kit: 30K+ sites run it against 7K+ for HT Easy GA4 – Google Analytics WordPress Plugin, according to WordPress.org figures captured on October 21, 2026.
Which ranks higher on WordPress.org, GTM Kit or HT Easy GA4 – Google Analytics WordPress Plugin?
GTM Kit, at #925 on the WordPress.org popular plugins list today, with HT Easy GA4 – Google Analytics WordPress Plugin at #2,697. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are GTM Kit or HT Easy GA4 – Google Analytics WordPress Plugin alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.