EchBay Tag Manager vs Google Tag Manager
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
Google Tag Manager leads the WordPress.org popular list today at #1,667, ahead of EchBay Tag Manager at #21,448. Over the last 7 days Google Tag Manager climbed 12 places and EchBay Tag Manager climbed 35 places. Google Tag Manager has the largest install base, roughly 250× the next: 10K+ active installs against 40+ for EchBay Tag Manager. Downloads this week: Google Tag Manager 871 and EchBay Tag Manager 22.
| Metric | EchBay Tag Manager | Google Tag Manager |
|---|---|---|
| Popular rank today | #21,448 ▲ 35 | #1,667 ▲ 12 |
| Active installs | 40+ | 10K+ |
| Downloads, last 7 days | 22 | 871 |
| Rating | no ratings | 4.2★ (10) |
| Last updated | Nov 28, 2025 | Jun 9, 2026 |
| Current version | 1.2.2 | 1.0.4 |
| Best rank on record | #20,506 | #1,667 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | May 2017 | Oct 2012 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
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Frequently asked questions
Which is more popular, EchBay Tag Manager or Google Tag Manager?
By active installs, Google Tag Manager: 10K+ sites run it against 40+ for EchBay Tag Manager, according to WordPress.org figures captured on October 29, 2026.
Which ranks higher on WordPress.org, EchBay Tag Manager or Google Tag Manager?
Google Tag Manager, at #1,667 on the WordPress.org popular plugins list today, with EchBay Tag Manager at #21,448. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are EchBay Tag Manager or Google Tag Manager alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.