Site Kit by Google vs Google Tag Manager
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
Site Kit by Google leads the WordPress.org popular list today at #7, ahead of Google Tag Manager at #1,685. Over the last 7 days Site Kit by Google held its place and Google Tag Manager climbed 2 places. Site Kit by Google has the largest install base, roughly 500× the next: 5M+ active installs against 10K+ for Google Tag Manager. Ratings: Site Kit by Google 4.2★ from 1,009 and Google Tag Manager 4.2★ from 10 reviews.
| Metric | Site Kit by Google | Google Tag Manager |
|---|---|---|
| Popular rank today | #7 ▬ | #1,685 ▲ 2 |
| Active installs | 5M+ | 10K+ |
| Downloads, last 7 days | 2,530,848 | — |
| Rating | 4.2★ (1,009) | 4.2★ (10) |
| Last updated | Sep 7, 2026 | Jun 9, 2026 |
| Current version | 1.187.0 | 1.0.4 |
| Best rank on record | #7 | #1,683 |
| Days in the top 50 | 53 | 0 |
| On WordPress.org since | Oct 2019 | Oct 2012 |
| Sites detected by our detector | 94 | 0 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
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Frequently asked questions
Which is more popular, Site Kit by Google or Google Tag Manager?
By active installs, Site Kit by Google: 5M+ sites run it against 10K+ for Google Tag Manager, according to WordPress.org figures captured on September 15, 2026.
Which ranks higher on WordPress.org, Site Kit by Google or Google Tag Manager?
Site Kit by Google, at #7 on the WordPress.org popular plugins list today, with Google Tag Manager at #1,685. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are Site Kit by Google or Google Tag Manager alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.