Easy UTM Builder vs Connect Matomo
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
Connect Matomo leads the WordPress.org popular list today at #653, ahead of Easy UTM Builder at #9,971. Over the last 7 days Connect Matomo climbed 1 place and Easy UTM Builder climbed 3 places. Connect Matomo has the largest install base, roughly 150× the next: 60K+ active installs against 400+ for Easy UTM Builder. Downloads this week: Connect Matomo 3,328 and Easy UTM Builder 76.
| Metric | Easy UTM Builder | Connect Matomo |
|---|---|---|
| Popular rank today | #9,971 ▲ 3 | #653 ▲ 1 |
| Active installs | 400+ | 60K+ |
| Downloads, last 7 days | 76 | 3,328 |
| Rating | no ratings | 4.5★ (95) |
| Last updated | Oct 14, 2026 | Sep 15, 2026 |
| Current version | 2.0.0 | 1.1.12 |
| Best rank on record | #9,942 | #650 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Nov 2016 | Jun 2009 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
- Easy UTM Builder vs HandL UTM Grabber / Tracker
- Easy UTM Builder vs GTM Kit
- Easy UTM Builder vs Analytify – Google Analytics 4 Tracking and Reporting in WordPress
- Easy UTM Builder vs GA Google Analytics
- Connect Matomo vs Clicky Analytics
- Connect Matomo vs Statify – Extended Evaluation
- Connect Matomo vs GA Google Analytics
- Connect Matomo vs SlimStat Analytics
Frequently asked questions
Which is more popular, Easy UTM Builder or Connect Matomo?
By active installs, Connect Matomo: 60K+ sites run it against 400+ for Easy UTM Builder, according to WordPress.org figures captured on October 20, 2026.
Which ranks higher on WordPress.org, Easy UTM Builder or Connect Matomo?
Connect Matomo, at #653 on the WordPress.org popular plugins list today, with Easy UTM Builder at #9,971. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are Easy UTM Builder or Connect Matomo alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.