Easy UTM Builder vs GA Google Analytics
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
GA Google Analytics leads the WordPress.org popular list today at #149, ahead of Easy UTM Builder at #9,964. Over the last 7 days GA Google Analytics held its place and Easy UTM Builder climbed 10 places. GA Google Analytics has the largest install base, roughly 1000× the next: 400K+ active installs against 400+ for Easy UTM Builder. Downloads this week: GA Google Analytics 8,000 and Easy UTM Builder 88.
| Metric | Easy UTM Builder | GA Google Analytics |
|---|---|---|
| Popular rank today | #9,964 ▲ 10 | #149 ▬ |
| Active installs | 400+ | 400K+ |
| Downloads, last 7 days | 88 | 8,000 |
| Rating | no ratings | 4.9★ (158) |
| Last updated | Oct 14, 2026 | Aug 10, 2026 |
| Current version | 2.0.0 | 20260810 |
| Best rank on record | #9,942 | #147 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Nov 2016 | Nov 2012 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
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Frequently asked questions
Which is more popular, Easy UTM Builder or GA Google Analytics?
By active installs, GA Google Analytics: 400K+ sites run it against 400+ for Easy UTM Builder, according to WordPress.org figures captured on October 20, 2026.
Which ranks higher on WordPress.org, Easy UTM Builder or GA Google Analytics?
GA Google Analytics, at #149 on the WordPress.org popular plugins list today, with Easy UTM Builder at #9,964. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are Easy UTM Builder or GA Google Analytics alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.