Magazine Style vs Online Shop
Two WordPress themes head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
At a glance
Online Shop leads the WordPress.org popular list today at #820, ahead of Magazine Style at #7,160. Over the last 7 days Online Shop climbed 32 places and Magazine Style slipped 61 places. Online Shop has the largest install base, roughly 20× the next: 2K+ active installs against 100+ for Magazine Style. Downloads this week: Online Shop 36 and Magazine Style 11. Ratings: Magazine Style 4★ from 5 and Online Shop 4.9★ from 151 reviews.
| Metric | Magazine Style | Online Shop |
|---|---|---|
| Popular rank today | #7,160 ▼ 61 | #820 ▲ 32 |
| Active installs | 100+ | 2K+ |
| Downloads, last 7 days | 11 | 36 |
| Rating | 4★ (5) | 4.9★ (151) |
| Type | Classic theme | Classic theme |
| Last updated | Jan 31, 2025 | Jul 16, 2026 |
| Current version | 3.4 | 4.0.0 |
| Best rank on record | #6,889 | #820 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Aug 2013 | Jan 2018 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
Frequently asked questions
Which is more popular, Magazine Style or Online Shop?
By active installs, Online Shop: 2K+ sites run it against 100+ for Magazine Style, according to WordPress.org figures captured on October 22, 2026.
Which ranks higher on WordPress.org, Magazine Style or Online Shop?
Online Shop, at #820 on the WordPress.org popular themes list today, with Magazine Style at #7,160. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Is Magazine Style a block theme or a classic theme? And Online Shop?
Magazine Style is a classic theme, Online Shop is a classic theme. Block themes are built for the Site Editor; classic themes use the Customizer and widget areas.
Where do these numbers come from?
WordPress.org publishes each theme’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the themes have moved over time rather than a single day.