Digital Advertising vs Nirvata
Two WordPress themes head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
At a glance
Nirvata leads the WordPress.org popular list today at #599, ahead of Digital Advertising at #5,284. Over the last 7 days Nirvata slipped 10 places and Digital Advertising slipped 76 places. Nirvata has the largest install base, roughly 5× the next: 500+ active installs against 100+ for Digital Advertising. Downloads this week: Nirvata 30 and Digital Advertising 13. Ratings: Digital Advertising 5★ from 1 and Nirvata 5★ from 2 reviews.
| Metric | Digital Advertising | Nirvata |
|---|---|---|
| Popular rank today | #5,284 ▼ 76 | #599 ▼ 10 |
| Active installs | 100+ | 500+ |
| Downloads, last 7 days | 13 | 30 |
| Rating | 5★ (1) | 5★ (2) |
| Type | Classic theme | Classic theme |
| Last updated | Oct 8, 2026 | Jun 11, 2026 |
| Current version | 0.9.6 | 1.4.4 |
| Best rank on record | #5,062 | #516 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Jul 2022 | May 2025 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
Frequently asked questions
Which is more popular, Digital Advertising or Nirvata?
By active installs, Nirvata: 500+ sites run it against 100+ for Digital Advertising, according to WordPress.org figures captured on October 30, 2026.
Which ranks higher on WordPress.org, Digital Advertising or Nirvata?
Nirvata, at #599 on the WordPress.org popular themes list today, with Digital Advertising at #5,284. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Is Digital Advertising a block theme or a classic theme? And Nirvata?
Digital Advertising is a classic theme, Nirvata is a classic theme. Block themes are built for the Site Editor; classic themes use the Customizer and widget areas.
Where do these numbers come from?
WordPress.org publishes each theme’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the themes have moved over time rather than a single day.