Appliance Ecommerce Store vs Digital Advertising
Two WordPress themes head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
At a glance
Appliance Ecommerce Store leads the WordPress.org popular list today at #957, ahead of Digital Advertising at #5,282. Over the last 7 days Appliance Ecommerce Store slipped 4 places and Digital Advertising slipped 70 places. Appliance Ecommerce Store has the largest install base, roughly 2× the next: 200+ active installs against 100+ for Digital Advertising. Downloads this week: Appliance Ecommerce Store 33 and Digital Advertising 13.
| Metric | Appliance Ecommerce Store | Digital Advertising |
|---|---|---|
| Popular rank today | #957 ▼ 4 | #5,282 ▼ 70 |
| Active installs | 200+ | 100+ |
| Downloads, last 7 days | 33 | 13 |
| Rating | no ratings | 5★ (1) |
| Type | Classic theme | Classic theme |
| Last updated | Oct 11, 2026 | Oct 8, 2026 |
| Current version | 2.3.8 | 0.9.6 |
| Best rank on record | #834 | #5,062 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Oct 2025 | Jul 2022 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
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Frequently asked questions
Which is more popular, Appliance Ecommerce Store or Digital Advertising?
By active installs, Appliance Ecommerce Store: 200+ sites run it against 100+ for Digital Advertising, according to WordPress.org figures captured on October 29, 2026.
Which ranks higher on WordPress.org, Appliance Ecommerce Store or Digital Advertising?
Appliance Ecommerce Store, at #957 on the WordPress.org popular themes list today, with Digital Advertising at #5,282. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Is Appliance Ecommerce Store a block theme or a classic theme? And Digital Advertising?
Appliance Ecommerce Store is a classic theme, Digital Advertising is a classic theme. Block themes are built for the Site Editor; classic themes use the Customizer and widget areas.
Where do these numbers come from?
WordPress.org publishes each theme’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the themes have moved over time rather than a single day.