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Most Popular WordPress Themes

Every theme in the WordPress.org directory, ranked by active installs and re-captured every night — with daily rank movement, ratings, download history and how many live sites actually run each one.

Ranking for 2026-10-23 · movement vs 2026-10-22 · 8,728 themes tracked

# Theme Trends (1d / 7d / 30d) Type Rating Active installs Next milestone
351 Pathway Pathway Updated 2 months ago Classic — 2K+
23 of 94 · next 3K+
352 Blogzee Blogzee Updated 1 year ago Classic — 900+
7 of 34 · next 1K+
353 Enterprise One Dark Enterprise One Dark Updated 1 month ago Block — 70+
6 of 48 · next 80+
354 Lennox Lennox Updated 1 month ago Block — 50+
6 of 56 · next 60+
355 Sunbrake Sunbrake Updated 2 months ago Classic — 1K+
35 of 194 · next 2K+
356 Occasio Occasio Updated 4 months ago Classic 5★ (3) 3K+
18 of 38 · next 4K+
357 Newsnal Newsnal Updated 2 years ago Classic — 1K+
36 of 194 · next 2K+
358 Wedding Photography Studio Wedding Photography Studio Updated 9 months ago Block — 500+
19 of 77 · next 600+
359 Construction And Renovation Construction And Renovation Updated 2 months ago Block — 800+
12 of 43 · next 900+
360 News Storm News Storm Updated 3 months ago Classic — 200+
15 of 249 · next 300+
361 Blog Over Dark Blog Over Dark Updated 6 months ago Classic — 200+
16 of 249 · next 300+
362 Blogrift Blogrift Updated 5 months ago Classic — 1K+
37 of 194 · next 2K+
363 Education Hub Education Hub Updated 4 weeks ago Classic 4.6★ (17) 6K+
7 of 8 · next 7K+
364 VW Modern Ecommerce VW Modern Ecommerce Updated 2 days ago Block — 100+
33 of 309 · next 200+
365 Iconic One Iconic One Updated 1 day ago Classic 4.7★ (80) 8K+
12 of 13 · next 9K+
366 Radiate Radiate Updated 3 weeks ago Classic 4.9★ (142) 7K+
5 of 5 · next 8K+
367 Blockskit Base Blockskit Base Updated 11 months ago Block 3★ (1) 1K+
38 of 194 · next 2K+
368 Tempera Tempera Updated 9 months ago Classic 4.6★ (95) 8K+
13 of 13 · next 9K+
369 Simply Personal Blog Simply Personal Blog Updated 9 months ago Classic — 700+
12 of 58 · next 800+
370 MoreBlog MoreBlog Updated 1 week ago Classic 5★ (4) 700+
13 of 58 · next 800+
371 SaasLauncher Agency SaasLauncher Agency Updated 2 months ago Block — 90+
6 of 34 · next 100+
372 Studio Dark Studio Dark Updated 3 weeks ago Classic — 40+
2 of 53 · next 50+
373 Graceful Halo Blog Graceful Halo Blog Updated 1 year ago Classic — 600+
10 of 67 · next 700+
374 Grocery Shopping Store Grocery Shopping Store Updated 4 days ago Classic — 1K+
39 of 194 · next 2K+
375 BlogSpare BlogSpare Updated 5 months ago Block — 200+
17 of 249 · next 300+
376 Blog Ink Blog Ink Updated 2 months ago Classic — 100+
34 of 309 · next 200+
377 Pubnews Pubnews Updated 1 week ago Classic 5★ (7) 1K+
40 of 194 · next 2K+
378 Nextawards Nextawards Updated 5 months ago Classic 5★ (25) 2K+
24 of 94 · next 3K+
379 Homelancer HVAC Homelancer HVAC Updated 3 weeks ago Block — 100+
35 of 309 · next 200+
380 Coming Soon Shortly Coming Soon Shortly Updated 1 month ago Classic — 1K+
41 of 194 · next 2K+
381 Evermag Evermag Updated 1 week ago Classic 5★ (1) 60+
4 of 41 · next 70+
382 Member Read Member Read Updated 3 months ago Block — 100+
36 of 309 · next 200+
383 Jaxon Jaxon Updated 3 days ago Block 4.8★ (10) 2K+
25 of 94 · next 3K+
384 Roofing Maintenance Company Roofing Maintenance Company Updated 4 days ago Block — 60+
5 of 41 · next 70+
385 Startup Consultant Startup Consultant Updated 4 days ago Block — 400+
13 of 96 · next 500+
386 Gutentools Dark Gutentools Dark Updated 4 months ago Block — 200+
18 of 249 · next 300+
387 FSE Solar Power FSE Solar Power Updated 4 days ago Block — 600+
11 of 67 · next 700+
388 Mining Logistic Mining Logistic Updated 1 day ago Block — 600+
12 of 67 · next 700+
389 News Portal News Portal Updated 2 months ago Classic 5★ (163) 5K+
9 of 15 · next 6K+
390 Rural Blog Rural Blog Updated 1 week ago Classic — 100+
37 of 309 · next 200+
391 Gutenify Store Base Gutenify Store Base Updated 2 months ago Block — 100+
38 of 309 · next 200+
392 Haat Haat Updated 1 month ago Classic — 50+
7 of 56 · next 60+
393 Pulse News Pulse News Updated 1 year ago Classic — 700+
14 of 58 · next 800+
394 Online Organic Store Online Organic Store Updated 6 days ago Classic — 80+
5 of 35 · next 90+
395 Blogza Blogza Updated 5 months ago Classic 5★ (1) 1K+
42 of 194 · next 2K+
396 Bloglo Bloglo Updated 2 months ago Classic 5★ (7) 1K+
43 of 194 · next 2K+
397 Newspaper Prime Newspaper Prime Updated 3 months ago Classic — 100+
39 of 309 · next 200+
398 GamerNews GamerNews Updated 1 week ago Classic 1.5★ (2) 800+
13 of 43 · next 900+
399 Newsmag Context Blog Newsmag Context Blog Updated 3 weeks ago Classic 5★ (2) 400+
14 of 96 · next 500+
400 Blossom Spa Blossom Spa Updated 6 months ago Classic 4.6★ (18) 4K+
12 of 21 · next 5K+

About this ranking

The WordPress.org theme directory lists thousands of free themes, but it doesn’t show which ones are gaining or losing ground over time. WP.MD tracks every theme in the directory daily and records each one’s position in the directory’s popularity ranking, so you see movement across 1, 7, and 30 days instead of a single static snapshot. The table above reflects the ranking for 2026-10-23, compared against the previous day.

What the numbers mean

A theme’s position is based on its standing in the WordPress.org “Popular” listing, which is driven largely by active installs and recent download velocity. Active installs (shown in buckets like 1M+ or 500K+) count sites currently running the theme. Downloads per day reflect fresh installs and updates over the last 24 hours — and the two often move independently. A default theme like Twenty Twenty-Five ships with WordPress core, so its download figures are inflated by every new install, whereas a theme like Astra earns its rank from sites that deliberately choose it.

Reading the movement columns

The 1D, 7D, and 30D columns show how far a theme has climbed or dropped over each window. Large short-term jumps — the biggest risers — usually follow a directory feature, a viral tutorial, or a fresh release. Sharp falls often mean a competitor surged rather than the theme itself losing installs. Entries in New in range are themes that broke into the tracked ranking for the first time that week.

Directory popularity vs. real-world usage

Directory rank and real-world usage aren’t the same thing. The “Popular” sort rewards download velocity, which favors bundled and default themes. Surveys of live sites tell a different story, where page-builder foundations like Astra, Kadence, and Hello Elementor punch above their directory rank because they anchor agencies and commercial sites. For the wider market picture — how many WordPress themes exist and which ones lead by real-world install share — see our regularly updated WordPress theme statistics. Comparing those figures with the tracker above is the quickest way to spot a theme that’s quietly dominant despite a modest directory position.

Frequently asked questions

What is the most popular WordPress theme right now?

As of 2026-10-23, Twenty Twenty-Five leads the WordPress.org popularity ranking, followed by Hello Elementor and Astra. Twenty Twenty-Five ships with WordPress core, so part of its lead reflects bundling rather than deliberate choice.

What’s the difference between active installs and downloads?
Active installs count the sites currently running a theme, shown in ranges like 1M+ or 500K+. Downloads per day count fresh installs and updates over the previous 24 hours. A theme can post high daily downloads while its active-install base stays flat, which is why both columns are worth watching.

How is WordPress theme popularity measured?
Directory popularity comes from the WordPress.org “Popular” listing, driven mainly by active installs and download velocity. Real-world usage comes from surveys of live sites and can rank themes differently. WP.MD tracks both so you can compare the directory view against actual deployment.

How often is this data updated?
The ranking refreshes daily. Each day’s movement is measured against the previous day, with 7-day and 30-day columns showing longer trends across the 250 themes we track.