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Most Popular WordPress Themes

Every theme in the WordPress.org directory, ranked by active installs and re-captured every night — with daily rank movement, ratings, download history and how many live sites actually run each one.

Ranking for 2026-10-23 · movement vs 2026-10-22 · 8,726 themes tracked

# Theme Trends (1d / 7d / 30d) Type Rating Active installs Next milestone
801 Slab Slab Updated 6 months ago Block — 100+
87 of 309 · next 200+
802 Plover Plover Updated 2 months ago Block 3.7★ (3) 500+
40 of 77 · next 600+
803 Multipurpose for Elementor Multipurpose for Elementor Updated 1 month ago Classic — 30+
20 of 64 · next 40+
804 Optical Store Optical Store Updated 3 weeks ago Classic — 100+
88 of 309 · next 200+
805 Shopper Shoppable Shopper Shoppable Updated 3 months ago Classic — 300+
51 of 160 · next 400+
806 Gutenify Starter Gutenify Starter Updated 5 months ago Block — 700+
31 of 58 · next 800+
807 Premier News Premier News Updated 3 months ago Classic — 100+
89 of 309 · next 200+
808 Storecraft Storecraft Updated 1 week ago Classic — 40+
12 of 53 · next 50+
809 FSE Portfolio FSE Portfolio Updated 2 days ago Block — 300+
52 of 160 · next 400+
810 The8 eCommerce Store The8 eCommerce Store Updated 4 months ago Classic — 80+
11 of 35 · next 90+
811 Parag Parag Updated 3 months ago Classic — 70+
14 of 48 · next 80+
812 Masthead Masthead Updated 4 weeks ago Block — 20+
11 of 65 · next 30+
813 Minimalist Photography Portfolio Minimalist Photography Portfolio Updated 9 months ago Classic — 200+
61 of 249 · next 300+
814 Purenote Purenote Updated 5 months ago Classic — 100+
90 of 309 · next 200+
815 Nhuja News Nhuja News Updated 7 months ago Classic 5★ (1) 300+
53 of 160 · next 400+
816 Patterns Restaurant Patterns Restaurant Updated 4 months ago Block — 300+
54 of 160 · next 400+
817 Rhythm Blog Rhythm Blog Updated 3 months ago Classic — 200+
62 of 249 · next 300+
818 Online Shop Online Shop Updated 3 months ago Classic 4.9★ (151) 2K+
57 of 94 · next 3K+
819 Entire News Entire News Updated 1 year ago Classic — 400+
37 of 96 · next 500+
820 Education Zone Education Zone Updated 9 months ago Classic 5★ (39) 2K+
58 of 94 · next 3K+
821 Cosmetics Stores Cosmetics Stores Updated 6 days ago Block — 100+
91 of 309 · next 200+
822 Blockskit Digital Marketing Blockskit Digital Marketing Updated 4 months ago Block — 100+
92 of 309 · next 200+
823 Odyssey Blog Odyssey Blog Updated 3 months ago Classic — 300+
55 of 160 · next 400+
824 Education Base Education Base Updated 3 months ago Classic 4.8★ (108) 2K+
59 of 94 · next 3K+
825 Create Create Updated 5 months ago Classic 4★ (4) 3K+
34 of 38 · next 4K+
826 Coach Mentor Coach Mentor Updated 9 months ago Block — 600+
34 of 67 · next 700+
827 Newsio Newsio Updated 2 weeks ago Classic — 600+
35 of 67 · next 700+
828 Thryve Biz Agency Thryve Biz Agency Updated 3 months ago Block — 100+
93 of 309 · next 200+
829 Charity Foundation Charity Foundation Updated 2 months ago Classic 5★ (1) 1K+
85 of 194 · next 2K+
830 Vexora Vexora Updated 4 months ago Block — 90+
14 of 34 · next 100+
831 Shopnex Shopnex Updated 2 months ago Classic — 90+
15 of 34 · next 100+
832 Enigma Enigma Updated 9 months ago Classic 4.7★ (554) 3K+
35 of 38 · next 4K+
833 Ample Ample Updated 2 weeks ago Classic 4.9★ (88) 3K+
36 of 38 · next 4K+
834 Radio Shows Radio Shows Updated 1 week ago Block — 300+
56 of 160 · next 400+
835 Chalet Montagne Chalet Montagne Updated 2 months ago Classic — 70+
15 of 48 · next 80+
836 Postfolio Blocks Postfolio Blocks Updated 1 week ago Block 5★ (1) 20+
12 of 65 · next 30+
837 Shopmighty Shopmighty Updated 4 weeks ago Block — 400+
38 of 96 · next 500+
838 Suede Suede Updated 2 weeks ago Block — 50+
21 of 56 · next 60+
839 Gigantic Music Gigantic Music Updated 7 months ago Block — 100+
94 of 309 · next 200+
840 BlackVideo BlackVideo Updated 9 months ago Classic — 700+
32 of 58 · next 800+
841 DigitalGrove Next DigitalGrove Next Updated 2 months ago Block — 60+
13 of 41 · next 70+
842 NewseBlog NewseBlog Updated 5 months ago Classic — 200+
63 of 249 · next 300+
843 FLEX Start FLEX Start Updated 1 month ago Classic — 20+
13 of 65 · next 30+
844 Envo eCommerce Envo eCommerce Updated 2 years ago Classic 3.8★ (9) 2K+
60 of 94 · next 3K+
845 Blockskit Business Consulting Blockskit Business Consulting Updated 11 months ago Block — 200+
64 of 249 · next 300+
846 DigitalGrove Dark DigitalGrove Dark Updated 4 months ago Block — 100+
95 of 309 · next 200+
847 Stoat Stoat Updated 1 week ago Classic — 90+
16 of 34 · next 100+
848 Blockskit Digital Agency Firm Blockskit Digital Agency Firm Updated 1 year ago Block — 300+
57 of 160 · next 400+
849 WENS Travel Hub WENS Travel Hub Updated 3 months ago Block — 60+
14 of 41 · next 70+
850 BlogNoir BlogNoir Updated 1 week ago Classic — 50+
22 of 56 · next 60+

About this ranking

The WordPress.org theme directory lists thousands of free themes, but it doesn’t show which ones are gaining or losing ground over time. WP.MD tracks every theme in the directory daily and records each one’s position in the directory’s popularity ranking, so you see movement across 1, 7, and 30 days instead of a single static snapshot. The table above reflects the ranking for 2026-10-23, compared against the previous day.

What the numbers mean

A theme’s position is based on its standing in the WordPress.org “Popular” listing, which is driven largely by active installs and recent download velocity. Active installs (shown in buckets like 1M+ or 500K+) count sites currently running the theme. Downloads per day reflect fresh installs and updates over the last 24 hours — and the two often move independently. A default theme like Twenty Twenty-Five ships with WordPress core, so its download figures are inflated by every new install, whereas a theme like Astra earns its rank from sites that deliberately choose it.

Reading the movement columns

The 1D, 7D, and 30D columns show how far a theme has climbed or dropped over each window. Large short-term jumps — the biggest risers — usually follow a directory feature, a viral tutorial, or a fresh release. Sharp falls often mean a competitor surged rather than the theme itself losing installs. Entries in New in range are themes that broke into the tracked ranking for the first time that week.

Directory popularity vs. real-world usage

Directory rank and real-world usage aren’t the same thing. The “Popular” sort rewards download velocity, which favors bundled and default themes. Surveys of live sites tell a different story, where page-builder foundations like Astra, Kadence, and Hello Elementor punch above their directory rank because they anchor agencies and commercial sites. For the wider market picture — how many WordPress themes exist and which ones lead by real-world install share — see our regularly updated WordPress theme statistics. Comparing those figures with the tracker above is the quickest way to spot a theme that’s quietly dominant despite a modest directory position.

Frequently asked questions

What is the most popular WordPress theme right now?

As of 2026-10-23, Twenty Twenty-Five leads the WordPress.org popularity ranking, followed by Hello Elementor and Astra. Twenty Twenty-Five ships with WordPress core, so part of its lead reflects bundling rather than deliberate choice.

What’s the difference between active installs and downloads?
Active installs count the sites currently running a theme, shown in ranges like 1M+ or 500K+. Downloads per day count fresh installs and updates over the previous 24 hours. A theme can post high daily downloads while its active-install base stays flat, which is why both columns are worth watching.

How is WordPress theme popularity measured?
Directory popularity comes from the WordPress.org “Popular” listing, driven mainly by active installs and download velocity. Real-world usage comes from surveys of live sites and can rank themes differently. WP.MD tracks both so you can compare the directory view against actual deployment.

How often is this data updated?
The ranking refreshes daily. Each day’s movement is measured against the previous day, with 7-day and 30-day columns showing longer trends across the 250 themes we track.