← All popular plugins

Universal Analytics icon

Universal Analytics

by Cullen Whitmore

3★ (2 ratings)  ·  Current rank #20087

Active installs
50+
0% of tracked installs
Rank
#20087
Peak #20048
Downloads / day
Downloads (7d)
All-time downloads
5.3K
Days tracked
2
1 day▼ 39
7 days
30 days
90 days

Highlights · computed from our daily tracking data

  • Universal Analytics currently ranks #20087 in the WordPress.org popular plugins list.
  • Its best position in our tracking is #20048, first reached on Aug 6, 2026.
  • The latest release, v1.3.2, shipped on Feb 8, 2016 (3,834 days ago) — release #7 since the plugin joined the directory in 2014.

Ranking history

Active installs

Downloads per day

Details

AuthorCullen Whitmore
Current version1.3.2
Versions released7
Last updated2016-02-08
Added to directory2014-05-06
Requires WordPress3.0+
Requires PHP
First tracked here2026-08-06
analyticsgooglejavascripttrackinguniversal

Description

A simple method to add Google's Universal Analytics JavaScript tracking code to your WordPress website.

Frequently asked questions

Is Universal Analytics a free plugin?

Yes — Universal Analytics is a free, open-source (GPL) plugin distributed through the official WordPress.org directory.

How many websites use Universal Analytics?

WordPress.org reports 50+ active installs.

How popular is Universal Analytics?

As of August 7, 2026, Universal Analytics ranks #20087 in the WordPress.org popular plugins list. Its best position in our tracking is #20048.

When was Universal Analytics last updated?

Universal Analytics was last updated on February 8, 2016 (version 1.3.2). It has shipped 7 releases in total.

Who makes Universal Analytics?

Universal Analytics is developed by Cullen Whitmore. It joined the WordPress.org plugin directory in May 2014.