Unique Gift Shop vs Urbamag
Two WordPress themes head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
At a glance
Unique Gift Shop leads the WordPress.org popular list today at #1,969, ahead of Urbamag at #4,650. Over the last 7 days Unique Gift Shop climbed 34 places and Urbamag slipped 84 places. Unique Gift Shop has the largest install base, roughly 2× the next: 100+ active installs against 50+ for Urbamag. Downloads this week: Unique Gift Shop 38 and Urbamag 11.
| Metric | Unique Gift Shop | Urbamag |
|---|---|---|
| Popular rank today | #1,969 ▲ 34 | #4,650 ▼ 84 |
| Active installs | 100+ | 50+ |
| Downloads, last 7 days | 38 | 11 |
| Rating | no ratings | no ratings |
| Type | Classic theme | Classic theme |
| Last updated | Oct 25, 2026 | Oct 5, 2026 |
| Current version | 3.7 | 1.0.8 |
| Best rank on record | #1,394 | #4,177 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | May 2025 | May 2025 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
Frequently asked questions
Which is more popular, Unique Gift Shop or Urbamag?
By active installs, Unique Gift Shop: 100+ sites run it against 50+ for Urbamag, according to WordPress.org figures captured on October 30, 2026.
Which ranks higher on WordPress.org, Unique Gift Shop or Urbamag?
Unique Gift Shop, at #1,969 on the WordPress.org popular themes list today, with Urbamag at #4,650. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Is Unique Gift Shop a block theme or a classic theme? And Urbamag?
Unique Gift Shop is a classic theme, Urbamag is a classic theme. Block themes are built for the Site Editor; classic themes use the Customizer and widget areas.
Where do these numbers come from?
WordPress.org publishes each theme’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the themes have moved over time rather than a single day.