Storefront vs Unlimited
Two WordPress themes head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
At a glance
Storefront leads the WordPress.org popular list today at #31, ahead of Unlimited at #4,656. Over the last 7 days Storefront held its place and Unlimited climbed 4 places. Storefront has the largest install base, roughly 225× the next: 90K+ active installs against 400+ for Unlimited. Downloads this week: Storefront 13,237 and Unlimited 15. Ratings: Storefront 4.5★ from 155 and Unlimited 4.4★ from 19 reviews.
| Metric | Storefront | Unlimited |
|---|---|---|
| Popular rank today | #31 ▬ | #4,656 ▲ 4 |
| Active installs | 90K+ | 400+ |
| Downloads, last 7 days | 13,237 | 15 |
| Rating | 4.5★ (155) | 4.4★ (19) |
| Type | Classic theme | Classic theme |
| Last updated | Dec 9, 2025 | Oct 27, 2026 |
| Current version | 4.6.2 | 1.49 |
| Best rank on record | #28 | #4,600 |
| Days in the top 50 | 768 | 0 |
| On WordPress.org since | Nov 2014 | Dec 2014 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
Frequently asked questions
Which is more popular, Storefront or Unlimited?
By active installs, Storefront: 90K+ sites run it against 400+ for Unlimited, according to WordPress.org figures captured on October 31, 2026.
Which ranks higher on WordPress.org, Storefront or Unlimited?
Storefront, at #31 on the WordPress.org popular themes list today, with Unlimited at #4,656. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Is Storefront a block theme or a classic theme? And Unlimited?
Storefront is a classic theme, Unlimited is a classic theme. Block themes are built for the Site Editor; classic themes use the Customizer and widget areas.
Where do these numbers come from?
WordPress.org publishes each theme’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the themes have moved over time rather than a single day.