Snowflakes vs Viral Mag
Two WordPress themes head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
At a glance
Viral Mag leads the WordPress.org popular list today at #1,035, ahead of Snowflakes at #5,549. Over the last 7 days Viral Mag climbed 11 places and Snowflakes climbed 25 places. Viral Mag has the largest install base, roughly 5× the next: 1K+ active installs against 200+ for Snowflakes. Downloads this week: Snowflakes 19 and Viral Mag 17. Ratings: Snowflakes 5★ from 3 and Viral Mag 5★ from 4 reviews.
| Metric | Snowflakes | Viral Mag |
|---|---|---|
| Popular rank today | #5,549 ▲ 25 | #1,035 ▲ 11 |
| Active installs | 200+ | 1K+ |
| Downloads, last 7 days | 19 | 17 |
| Rating | 5★ (3) | 5★ (4) |
| Type | Classic theme | Classic theme |
| Last updated | Jun 18, 2026 | Oct 27, 2026 |
| Current version | 2.0.2 | 2.1.1 |
| Best rank on record | #5,362 | #1,035 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Dec 2017 | Jun 2021 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
Frequently asked questions
Which is more popular, Snowflakes or Viral Mag?
By active installs, Viral Mag: 1K+ sites run it against 200+ for Snowflakes, according to WordPress.org figures captured on October 29, 2026.
Which ranks higher on WordPress.org, Snowflakes or Viral Mag?
Viral Mag, at #1,035 on the WordPress.org popular themes list today, with Snowflakes at #5,549. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Is Snowflakes a block theme or a classic theme? And Viral Mag?
Snowflakes is a classic theme, Viral Mag is a classic theme. Block themes are built for the Site Editor; classic themes use the Customizer and widget areas.
Where do these numbers come from?
WordPress.org publishes each theme’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the themes have moved over time rather than a single day.