Simple UTM Builder vs Connect Matomo
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
Connect Matomo leads the WordPress.org popular list today at #654, ahead of Simple UTM Builder at #22,872. Over the last 7 days Connect Matomo slipped 1 place and Simple UTM Builder climbed 137 places. Connect Matomo has the largest install base, roughly 2000× the next: 60K+ active installs against 30+ for Simple UTM Builder. Downloads this week: Connect Matomo 3,347 and Simple UTM Builder 17.
| Metric | Simple UTM Builder | Connect Matomo |
|---|---|---|
| Popular rank today | #22,872 ▲ 137 | #654 ▼ 1 |
| Active installs | 30+ | 60K+ |
| Downloads, last 7 days | 17 | 3,347 |
| Rating | no ratings | 4.5★ (95) |
| Last updated | Sep 30, 2026 | Sep 15, 2026 |
| Current version | 1.0.2 | 1.1.12 |
| Best rank on record | #22,633 | #650 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Jul 2025 | Jun 2009 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
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- Connect Matomo vs GA Google Analytics
- Connect Matomo vs SlimStat Analytics
Frequently asked questions
Which is more popular, Simple UTM Builder or Connect Matomo?
By active installs, Connect Matomo: 60K+ sites run it against 30+ for Simple UTM Builder, according to WordPress.org figures captured on October 17, 2026.
Which ranks higher on WordPress.org, Simple UTM Builder or Connect Matomo?
Connect Matomo, at #654 on the WordPress.org popular plugins list today, with Simple UTM Builder at #22,872. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are Simple UTM Builder or Connect Matomo alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.