MailPoet vs Newsletters, Email Marketing, SMS and Popups by Omnisend
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
MailPoet leads the WordPress.org popular list today at #127, ahead of Newsletters, Email Marketing, SMS and Popups by Omnisend at #381. Over the last 7 days MailPoet climbed 1 place and Newsletters, Email Marketing, SMS and Popups by Omnisend slipped 2 places. MailPoet has the largest install base, roughly 5× the next: 500K+ active installs against 100K+ for Newsletters, Email Marketing, SMS and Popups by Omnisend. Downloads this week: MailPoet 187,413 and Newsletters, Email Marketing, SMS and Popups by Omnisend 1,436. Ratings: MailPoet 4.4★ from 1,431 and Newsletters, Email Marketing, SMS and Popups by Omnisend 4.8★ from 16 reviews.
| Metric | MailPoet | Newsletters, Email Marketing, SMS and Popups by Omnisend |
|---|---|---|
| Popular rank today | #127 ▲ 1 | #381 ▼ 2 |
| Active installs | 500K+ | 100K+ |
| Downloads, last 7 days | 187,413 | 1,436 |
| Rating | 4.4★ (1,431) | 4.8★ (16) |
| Last updated | Sep 8, 2026 | Aug 14, 2026 |
| Current version | 5.38.0 | 1.8.1 |
| Best rank on record | #127 | #351 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Oct 2016 | Jan 2024 |
| Sites detected by our detector | 8 | 2 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
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Frequently asked questions
Which is more popular, MailPoet or Newsletters, Email Marketing, SMS and Popups by Omnisend?
By active installs, MailPoet: 500K+ sites run it against 100K+ for Newsletters, Email Marketing, SMS and Popups by Omnisend, according to WordPress.org figures captured on September 15, 2026.
Which ranks higher on WordPress.org, MailPoet or Newsletters, Email Marketing, SMS and Popups by Omnisend?
MailPoet, at #127 on the WordPress.org popular plugins list today, with Newsletters, Email Marketing, SMS and Popups by Omnisend at #381. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are MailPoet or Newsletters, Email Marketing, SMS and Popups by Omnisend alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.