Google Analytics for WordPress by MonsterInsights vs Matomo Analytics - Ethical Stats. Powerful Insights.
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
Google Analytics for WordPress by MonsterInsights Analytics
by chriscct7
Matomo Analytics - Ethical Stats. Powerful Insights. Analytics
by matomoteam
At a glance
Google Analytics for WordPress by MonsterInsights leads the WordPress.org popular list today at #25, ahead of Matomo Analytics - Ethical Stats. Powerful Insights. at #436. Google Analytics for WordPress by MonsterInsights has the largest install base, roughly 20× the next: 2M+ active installs against 100K+ for Matomo Analytics - Ethical Stats. Powerful Insights.. Downloads this week: Google Analytics for WordPress by MonsterInsights 811,168 and Matomo Analytics - Ethical Stats. Powerful Insights. 42,767. Ratings: Google Analytics for WordPress by MonsterInsights 4.5★ from 3,150 and Matomo Analytics - Ethical Stats. Powerful Insights. 4.6★ from 177 reviews.
| Metric | Google Analytics for WordPress by MonsterInsights | Matomo Analytics - Ethical Stats. Powerful Insights. |
|---|---|---|
| Popular rank today | #25 ▬ | #436 ▬ |
| Active installs | 2M+ | 100K+ |
| Downloads, last 7 days | 811,168 | 42,767 |
| Rating | 4.5★ (3,150) | 4.6★ (177) |
| Last updated | Sep 16, 2026 | Sep 15, 2026 |
| Current version | 11.3.0 | 5.13.1 |
| Best rank on record | #24 | #434 |
| Days in the top 50 | 55 | 0 |
| On WordPress.org since | Sep 2007 | Feb 2020 |
| Sites detected by our detector | 27 | 0 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
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- Google Analytics for WordPress by MonsterInsights vs WP Statistics
- Google Analytics for WordPress by MonsterInsights vs Independent Analytics
- Matomo Analytics - Ethical Stats. Powerful Insights. vs Site Kit by Google
- Matomo Analytics - Ethical Stats. Powerful Insights. vs GA Google Analytics
- Matomo Analytics - Ethical Stats. Powerful Insights. vs Burst Statistics - Privacy-Friendly Analytics for WordPress
Frequently asked questions
Which is more popular, Google Analytics for WordPress by MonsterInsights or Matomo Analytics - Ethical Stats. Powerful Insights.?
By active installs, Google Analytics for WordPress by MonsterInsights: 2M+ sites run it against 100K+ for Matomo Analytics - Ethical Stats. Powerful Insights., according to WordPress.org figures captured on September 17, 2026.
Which ranks higher on WordPress.org, Google Analytics for WordPress by MonsterInsights or Matomo Analytics - Ethical Stats. Powerful Insights.?
Google Analytics for WordPress by MonsterInsights, at #25 on the WordPress.org popular plugins list today, with Matomo Analytics - Ethical Stats. Powerful Insights. at #436. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are Google Analytics for WordPress by MonsterInsights or Matomo Analytics - Ethical Stats. Powerful Insights. alternatives to each other?
Yes. All of them are analytics plugins, so a site would normally run one of them. The figures above show which one more WordPress sites choose and how that has changed over time.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.