EmailKit vs ShopMagic – email automation for WordPress
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
EmailKit leads the WordPress.org popular list today at #556, ahead of ShopMagic – email automation for WordPress at #1,843. Over the last 7 days EmailKit climbed 1 place and ShopMagic – email automation for WordPress slipped 2 places. EmailKit has the largest install base, roughly 7× the next: 70K+ active installs against 10K+ for ShopMagic – email automation for WordPress. Downloads this week: ShopMagic – email automation for WordPress 6,049 and EmailKit 3,345. Ratings: EmailKit 4.7★ from 15 and ShopMagic – email automation for WordPress 4.6★ from 78 reviews.
| Metric | EmailKit | ShopMagic – email automation for WordPress |
|---|---|---|
| Popular rank today | #556 ▲ 1 | #1,843 ▼ 2 |
| Active installs | 70K+ | 10K+ |
| Downloads, last 7 days | 3,345 | 6,049 |
| Rating | 4.7★ (15) | 4.6★ (78) |
| Last updated | Sep 13, 2026 | Oct 12, 2026 |
| Current version | 1.6.9 | 4.9.1 |
| Best rank on record | #556 | #1,830 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Oct 2023 | Oct 2016 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
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Frequently asked questions
Which is more popular, EmailKit or ShopMagic – email automation for WordPress?
By active installs, EmailKit: 70K+ sites run it against 10K+ for ShopMagic – email automation for WordPress, according to WordPress.org figures captured on October 17, 2026.
Which ranks higher on WordPress.org, EmailKit or ShopMagic – email automation for WordPress?
EmailKit, at #556 on the WordPress.org popular plugins list today, with ShopMagic – email automation for WordPress at #1,843. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are EmailKit or ShopMagic – email automation for WordPress alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.