Custom Login vs White Label CMS
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
White Label CMS leads the WordPress.org popular list today at #232, ahead of Custom Login at #1,486. Over the last 7 days White Label CMS held its place and Custom Login climbed 5 places. White Label CMS has the largest install base, roughly 20× the next: 200K+ active installs against 10K+ for Custom Login. Ratings: Custom Login 3.6★ from 97 and White Label CMS 4.7★ from 113 reviews.
| Metric | Custom Login | White Label CMS |
|---|---|---|
| Popular rank today | #1,486 ▲ 5 | #232 ▬ |
| Active installs | 10K+ | 200K+ |
| Downloads, last 7 days | — | 4,918 |
| Rating | 3.6★ (97) | 4.7★ (113) |
| Last updated | Aug 13, 2026 | Jul 9, 2026 |
| Current version | 5.1.3 | 2.7.14 |
| Best rank on record | #1,485 | #231 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Aug 2009 | Apr 2010 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
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Frequently asked questions
Which is more popular, Custom Login or White Label CMS?
By active installs, White Label CMS: 200K+ sites run it against 10K+ for Custom Login, according to WordPress.org figures captured on September 12, 2026.
Which ranks higher on WordPress.org, Custom Login or White Label CMS?
White Label CMS, at #232 on the WordPress.org popular plugins list today, with Custom Login at #1,486. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are Custom Login or White Label CMS alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.