BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP vs Content Egg – Affiliate Product Importer & Price Comparison
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP leads the WordPress.org popular list today at #1,300, ahead of Content Egg – Affiliate Product Importer & Price Comparison at #1,897. Over the last 7 days BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP slipped 3 places and Content Egg – Affiliate Product Importer & Price Comparison slipped 15 places. BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP has the largest install base, roughly 2× the next: 20K+ active installs against 10K+ for Content Egg – Affiliate Product Importer & Price Comparison. Downloads this week: BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 4,433 and Content Egg – Affiliate Product Importer & Price Comparison 836. Ratings: BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 4.8★ from 85 and Content Egg – Affiliate Product Importer & Price Comparison 3.9★ from 56 reviews.
| Metric | BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP | Content Egg – Affiliate Product Importer & Price Comparison |
|---|---|---|
| Popular rank today | #1,300 ▼ 3 | #1,897 ▼ 15 |
| Active installs | 20K+ | 10K+ |
| Downloads, last 7 days | 4,433 | 836 |
| Rating | 4.8★ (85) | 3.9★ (56) |
| Last updated | Oct 14, 2026 | Sep 23, 2026 |
| Current version | 3.1.5 | 11.9.0 |
| Best rank on record | #1,289 | #1,766 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Jan 2021 | Aug 2015 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
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- BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP vs Redirection
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- Content Egg – Affiliate Product Importer & Price Comparison vs WP All Import – Product Import for WooCommerce
- Content Egg – Affiliate Product Importer & Price Comparison vs Pretty Links
- Content Egg – Affiliate Product Importer & Price Comparison vs URL Shortify – Simple and Easy URL Shortener
Frequently asked questions
Which is more popular, BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP or Content Egg – Affiliate Product Importer & Price Comparison?
By active installs, BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP: 20K+ sites run it against 10K+ for Content Egg – Affiliate Product Importer & Price Comparison, according to WordPress.org figures captured on October 16, 2026.
Which ranks higher on WordPress.org, BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP or Content Egg – Affiliate Product Importer & Price Comparison?
BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP, at #1,300 on the WordPress.org popular plugins list today, with Content Egg – Affiliate Product Importer & Price Comparison at #1,897. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP or Content Egg – Affiliate Product Importer & Price Comparison alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.