Ad Invalid Click Protector (AICP) vs Advanced Ads
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
Advanced Ads leads the WordPress.org popular list today at #460, ahead of Ad Invalid Click Protector (AICP) at #1,524. Over the last 7 days Advanced Ads held its place and Ad Invalid Click Protector (AICP) slipped 3 places. Advanced Ads has the largest install base, roughly 10× the next: 100K+ active installs against 10K+ for Ad Invalid Click Protector (AICP). Downloads this week: Advanced Ads 31,678 and Ad Invalid Click Protector (AICP) 497. Ratings: Ad Invalid Click Protector (AICP) 4.7★ from 62 and Advanced Ads 4.9★ from 1,463 reviews.
| Metric | Ad Invalid Click Protector (AICP) | Advanced Ads |
|---|---|---|
| Popular rank today | #1,524 ▼ 3 | #460 ▬ |
| Active installs | 10K+ | 100K+ |
| Downloads, last 7 days | 497 | 31,678 |
| Rating | 4.7★ (62) | 4.9★ (1,463) |
| Last updated | Jul 20, 2026 | Oct 14, 2026 |
| Current version | 1.3.2 | 2.0.29 |
| Best rank on record | #1,493 | #435 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Nov 2016 | Jun 2014 |
| Sites detected by our detector | 0 | 4 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
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Frequently asked questions
Which is more popular, Ad Invalid Click Protector (AICP) or Advanced Ads?
By active installs, Advanced Ads: 100K+ sites run it against 10K+ for Ad Invalid Click Protector (AICP), according to WordPress.org figures captured on October 17, 2026.
Which ranks higher on WordPress.org, Ad Invalid Click Protector (AICP) or Advanced Ads?
Advanced Ads, at #460 on the WordPress.org popular plugins list today, with Ad Invalid Click Protector (AICP) at #1,524. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are Ad Invalid Click Protector (AICP) or Advanced Ads alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.