Ad Inserter vs Ads.txt Manager
Two WordPress plugins head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
These aren’t all alternatives to each other — they do different jobs — so this page compares popularity only, not features.
At a glance
Ad Inserter leads the WordPress.org popular list today at #198, ahead of Ads.txt Manager at #3,657. Over the last 7 days Ad Inserter held its place and Ads.txt Manager slipped 19 places. Ad Inserter has the largest install base, roughly 100× the next: 300K+ active installs against 3K+ for Ads.txt Manager. Downloads this week: Ad Inserter 13,426 and Ads.txt Manager 112. Ratings: Ad Inserter 4.9★ from 2,431 and Ads.txt Manager 3.5★ from 2 reviews.
| Metric | Ad Inserter | Ads.txt Manager |
|---|---|---|
| Popular rank today | #198 ▬ | #3,657 ▼ 19 |
| Active installs | 300K+ | 3K+ |
| Downloads, last 7 days | 13,426 | 112 |
| Rating | 4.9★ (2,431) | 3.5★ (2) |
| Last updated | Sep 23, 2026 | May 9, 2025 |
| Current version | 2.8.19 | 1.2.0 |
| Best rank on record | #193 | #3,607 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Nov 2010 | Aug 2018 |
| Sites detected by our detector | 1 | 0 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
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Frequently asked questions
Which is more popular, Ad Inserter or Ads.txt Manager?
By active installs, Ad Inserter: 300K+ sites run it against 3K+ for Ads.txt Manager, according to WordPress.org figures captured on October 18, 2026.
Which ranks higher on WordPress.org, Ad Inserter or Ads.txt Manager?
Ad Inserter, at #198 on the WordPress.org popular plugins list today, with Ads.txt Manager at #3,657. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Are Ad Inserter or Ads.txt Manager alternatives to each other?
Not all of them. Some of these plugins do different jobs and many sites run more than one. This page compares their popularity, not their features.
Where do these numbers come from?
WordPress.org publishes each plugin’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the plugins have moved over time rather than a single day.