Optical Store vs Storecraft Jewelry
Two WordPress themes head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
At a glance
Storecraft Jewelry leads the WordPress.org popular list today at #746, ahead of Optical Store at #824. Over the last 7 days Storecraft Jewelry climbed 59 places and Optical Store climbed 106 places. Optical Store has the largest install base, roughly 3.3× the next: 100+ active installs against 30+ for Storecraft Jewelry. Downloads this week: Storecraft Jewelry 68 and Optical Store 15.
| Metric | Optical Store | Storecraft Jewelry |
|---|---|---|
| Popular rank today | #824 ▲ 106 | #746 ▲ 59 |
| Active installs | 100+ | 30+ |
| Downloads, last 7 days | 15 | 68 |
| Rating | no ratings | no ratings |
| Type | Classic theme | Classic theme |
| Last updated | Oct 5, 2026 | Oct 14, 2026 |
| Current version | 1.0.1 | 1.0.3 |
| Best rank on record | #769 | #467 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | May 2026 | Sep 2026 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
Frequently asked questions
Which is more popular, Optical Store or Storecraft Jewelry?
By active installs, Optical Store: 100+ sites run it against 30+ for Storecraft Jewelry, according to WordPress.org figures captured on October 25, 2026.
Which ranks higher on WordPress.org, Optical Store or Storecraft Jewelry?
Storecraft Jewelry, at #746 on the WordPress.org popular themes list today, with Optical Store at #824. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Is Optical Store a block theme or a classic theme? And Storecraft Jewelry?
Optical Store is a classic theme, Storecraft Jewelry is a classic theme. Block themes are built for the Site Editor; classic themes use the Customizer and widget areas.
Where do these numbers come from?
WordPress.org publishes each theme’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the themes have moved over time rather than a single day.