Newspaper Magazine Blog vs Unique Startup
Two WordPress themes head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
At a glance
Newspaper Magazine Blog leads the WordPress.org popular list today at #1,546, ahead of Unique Startup at #7,081. Over the last 7 days Newspaper Magazine Blog slipped 67 places and Unique Startup climbed 37 places. Newspaper Magazine Blog has the largest install base, roughly 2.5× the next: 100+ active installs against 40+ for Unique Startup. Downloads this week: Unique Startup 25 and Newspaper Magazine Blog 23.
| Metric | Newspaper Magazine Blog | Unique Startup |
|---|---|---|
| Popular rank today | #1,546 ▼ 67 | #7,081 ▲ 37 |
| Active installs | 100+ | 40+ |
| Downloads, last 7 days | 23 | 25 |
| Rating | no ratings | no ratings |
| Type | Classic theme | Classic theme |
| Last updated | Oct 11, 2026 | Oct 12, 2026 |
| Current version | 2.6.8 | 2.3.2 |
| Best rank on record | #772 | #6,776 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Jul 2025 | Sep 2023 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
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Frequently asked questions
Which is more popular, Newspaper Magazine Blog or Unique Startup?
By active installs, Newspaper Magazine Blog: 100+ sites run it against 40+ for Unique Startup, according to WordPress.org figures captured on October 26, 2026.
Which ranks higher on WordPress.org, Newspaper Magazine Blog or Unique Startup?
Newspaper Magazine Blog, at #1,546 on the WordPress.org popular themes list today, with Unique Startup at #7,081. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Is Newspaper Magazine Blog a block theme or a classic theme? And Unique Startup?
Newspaper Magazine Blog is a classic theme, Unique Startup is a classic theme. Block themes are built for the Site Editor; classic themes use the Customizer and widget areas.
Where do these numbers come from?
WordPress.org publishes each theme’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the themes have moved over time rather than a single day.