Free Template vs Unique Gift Shop
Two WordPress themes head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
At a glance
Unique Gift Shop leads the WordPress.org popular list today at #1,969, ahead of Free Template at #5,440. Over the last 7 days Unique Gift Shop climbed 34 places and Free Template slipped 20 places. Free Template has the largest install base, roughly 2× the next: 200+ active installs against 100+ for Unique Gift Shop. Downloads this week: Unique Gift Shop 38 and Free Template 17.
| Metric | Free Template | Unique Gift Shop |
|---|---|---|
| Popular rank today | #5,440 ▼ 20 | #1,969 ▲ 34 |
| Active installs | 200+ | 100+ |
| Downloads, last 7 days | 17 | 38 |
| Rating | 5★ (2) | no ratings |
| Type | Classic theme | Classic theme |
| Last updated | Sep 3, 2025 | Oct 25, 2026 |
| Current version | 5.0.4 | 3.7 |
| Best rank on record | #5,333 | #1,394 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | May 2018 | May 2025 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
Frequently asked questions
Which is more popular, Free Template or Unique Gift Shop?
By active installs, Free Template: 200+ sites run it against 100+ for Unique Gift Shop, according to WordPress.org figures captured on October 30, 2026.
Which ranks higher on WordPress.org, Free Template or Unique Gift Shop?
Unique Gift Shop, at #1,969 on the WordPress.org popular themes list today, with Free Template at #5,440. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Is Free Template a block theme or a classic theme? And Unique Gift Shop?
Free Template is a classic theme, Unique Gift Shop is a classic theme. Block themes are built for the Site Editor; classic themes use the Customizer and widget areas.
Where do these numbers come from?
WordPress.org publishes each theme’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the themes have moved over time rather than a single day.