Free Business vs Optical Store
Two WordPress themes head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
At a glance
Optical Store leads the WordPress.org popular list today at #801, ahead of Free Business at #3,834. Over the last 7 days Optical Store climbed 11 places and Free Business slipped 54 places. Optical Store has the largest install base, roughly 1.7× the next: 100+ active installs against 60+ for Free Business. Downloads this week: Free Business 14 and Optical Store 14.
| Metric | Free Business | Optical Store |
|---|---|---|
| Popular rank today | #3,834 ▼ 54 | #801 ▲ 11 |
| Active installs | 60+ | 100+ |
| Downloads, last 7 days | 14 | 14 |
| Rating | no ratings | no ratings |
| Type | Classic theme | Classic theme |
| Last updated | Jul 22, 2026 | Oct 5, 2026 |
| Current version | 0.2.3 | 1.0.1 |
| Best rank on record | #3,093 | #769 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Jul 2025 | May 2026 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
Frequently asked questions
Which is more popular, Free Business or Optical Store?
By active installs, Optical Store: 100+ sites run it against 60+ for Free Business, according to WordPress.org figures captured on November 3, 2026.
Which ranks higher on WordPress.org, Free Business or Optical Store?
Optical Store, at #801 on the WordPress.org popular themes list today, with Free Business at #3,834. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Is Free Business a block theme or a classic theme? And Optical Store?
Free Business is a classic theme, Optical Store is a classic theme. Block themes are built for the Site Editor; classic themes use the Customizer and widget areas.
Where do these numbers come from?
WordPress.org publishes each theme’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the themes have moved over time rather than a single day.