E Storefront vs Phlox
Two WordPress themes head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
At a glance
Phlox leads the WordPress.org popular list today at #59, ahead of E Storefront at #2,111. Over the last 7 days Phlox slipped 3 places and E Storefront slipped 4 places. Phlox has the largest install base, roughly 300× the next: 30K+ active installs against 100+ for E Storefront. Downloads this week: Phlox 970 and E Storefront 44.
| Metric | E Storefront | Phlox |
|---|---|---|
| Popular rank today | #2,111 ▼ 4 | #59 ▼ 3 |
| Active installs | 100+ | 30K+ |
| Downloads, last 7 days | 44 | 970 |
| Rating | no ratings | 4.8★ (867) |
| Type | Classic theme | Classic theme |
| Last updated | Oct 13, 2026 | Aug 1, 2026 |
| Current version | 3.7 | 2.17.22 |
| Best rank on record | #1,896 | #48 |
| Days in the top 50 | 0 | 28 |
| On WordPress.org since | Apr 2025 | Jul 2017 |
| Sites detected by our detector | 0 | 1 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
Frequently asked questions
Which is more popular, E Storefront or Phlox?
By active installs, Phlox: 30K+ sites run it against 100+ for E Storefront, according to WordPress.org figures captured on October 25, 2026.
Which ranks higher on WordPress.org, E Storefront or Phlox?
Phlox, at #59 on the WordPress.org popular themes list today, with E Storefront at #2,111. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Is E Storefront a block theme or a classic theme? And Phlox?
E Storefront is a classic theme, Phlox is a classic theme. Block themes are built for the Site Editor; classic themes use the Customizer and widget areas.
Where do these numbers come from?
WordPress.org publishes each theme’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the themes have moved over time rather than a single day.