Digital Marketing Expert vs Optical Store
Two WordPress themes head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
At a glance
Optical Store leads the WordPress.org popular list today at #824, ahead of Digital Marketing Expert at #7,630. Over the last 7 days Optical Store climbed 106 places and Digital Marketing Expert slipped 12 places. Optical Store has the largest install base, roughly 2.5× the next: 100+ active installs against 40+ for Digital Marketing Expert. Downloads this week: Optical Store 15 and Digital Marketing Expert 11.
| Metric | Digital Marketing Expert | Optical Store |
|---|---|---|
| Popular rank today | #7,630 ▼ 12 | #824 ▲ 106 |
| Active installs | 40+ | 100+ |
| Downloads, last 7 days | 11 | 15 |
| Rating | 5★ (1) | no ratings |
| Type | Classic theme | Classic theme |
| Last updated | Jul 11, 2026 | Oct 5, 2026 |
| Current version | 0.3.7 | 1.0.1 |
| Best rank on record | #7,440 | #769 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | May 2022 | May 2026 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
Frequently asked questions
Which is more popular, Digital Marketing Expert or Optical Store?
By active installs, Optical Store: 100+ sites run it against 40+ for Digital Marketing Expert, according to WordPress.org figures captured on October 25, 2026.
Which ranks higher on WordPress.org, Digital Marketing Expert or Optical Store?
Optical Store, at #824 on the WordPress.org popular themes list today, with Digital Marketing Expert at #7,630. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Is Digital Marketing Expert a block theme or a classic theme? And Optical Store?
Digital Marketing Expert is a classic theme, Optical Store is a classic theme. Block themes are built for the Site Editor; classic themes use the Customizer and widget areas.
Where do these numbers come from?
WordPress.org publishes each theme’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the themes have moved over time rather than a single day.