Business Incubator vs Unique Gift Shop
Two WordPress themes head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
At a glance
Unique Gift Shop leads the WordPress.org popular list today at #1,861, ahead of Business Incubator at #4,621. Over the last 7 days Unique Gift Shop climbed 157 places and Business Incubator slipped 116 places. Unique Gift Shop has the largest install base, roughly 2.5× the next: 100+ active installs against 40+ for Business Incubator. Downloads this week: Unique Gift Shop 38 and Business Incubator 36.
| Metric | Business Incubator | Unique Gift Shop |
|---|---|---|
| Popular rank today | #4,621 ▼ 116 | #1,861 ▲ 157 |
| Active installs | 40+ | 100+ |
| Downloads, last 7 days | 36 | 38 |
| Rating | no ratings | no ratings |
| Type | Classic theme | Classic theme |
| Last updated | Oct 12, 2026 | Oct 25, 2026 |
| Current version | 0.3.1 | 3.7 |
| Best rank on record | #3,633 | #1,394 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Jul 2025 | May 2025 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
Frequently asked questions
Which is more popular, Business Incubator or Unique Gift Shop?
By active installs, Unique Gift Shop: 100+ sites run it against 40+ for Business Incubator, according to WordPress.org figures captured on November 3, 2026.
Which ranks higher on WordPress.org, Business Incubator or Unique Gift Shop?
Unique Gift Shop, at #1,861 on the WordPress.org popular themes list today, with Business Incubator at #4,621. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Is Business Incubator a block theme or a classic theme? And Unique Gift Shop?
Business Incubator is a classic theme, Unique Gift Shop is a classic theme. Block themes are built for the Site Editor; classic themes use the Customizer and widget areas.
Where do these numbers come from?
WordPress.org publishes each theme’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the themes have moved over time rather than a single day.