Builder And Developer vs Marketing Firm
Two WordPress themes head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
At a glance
Builder And Developer leads the WordPress.org popular list today at #1,476, ahead of Marketing Firm at #3,162. Over the last 7 days Builder And Developer slipped 39 places and Marketing Firm slipped 18 places. Builder And Developer has the largest install base, roughly 2.2× the next: 200+ active installs against 90+ for Marketing Firm. Downloads this week: Builder And Developer 17 and Marketing Firm 12.
| Metric | Builder And Developer | Marketing Firm |
|---|---|---|
| Popular rank today | #1,476 ▼ 39 | #3,162 ▼ 18 |
| Active installs | 200+ | 90+ |
| Downloads, last 7 days | 17 | 12 |
| Rating | no ratings | no ratings |
| Type | Block theme | Block theme |
| Last updated | Oct 8, 2026 | Oct 12, 2026 |
| Current version | 1.3.9 | 1.2.8 |
| Best rank on record | #1,217 | #2,295 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Aug 2025 | Jun 2025 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
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Frequently asked questions
Which is more popular, Builder And Developer or Marketing Firm?
By active installs, Builder And Developer: 200+ sites run it against 90+ for Marketing Firm, according to WordPress.org figures captured on October 24, 2026.
Which ranks higher on WordPress.org, Builder And Developer or Marketing Firm?
Builder And Developer, at #1,476 on the WordPress.org popular themes list today, with Marketing Firm at #3,162. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Is Builder And Developer a block theme or a classic theme? And Marketing Firm?
Builder And Developer is a block theme, Marketing Firm is a block theme. Block themes are built for the Site Editor; classic themes use the Customizer and widget areas.
Where do these numbers come from?
WordPress.org publishes each theme’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the themes have moved over time rather than a single day.