BlockMag vs Kelsey
Two WordPress themes head to head: ranking, active installs, downloads and ratings, from our daily tracking of the WordPress.org directory.
At a glance
BlockMag leads the WordPress.org popular list today at #1,819, ahead of Kelsey at #4,517. Over the last 7 days BlockMag climbed 25 places and Kelsey climbed 20 places. BlockMag has the largest install base, roughly 5× the next: 500+ active installs against 100+ for Kelsey. Downloads this week: Kelsey 157 and BlockMag 32.
| Metric | BlockMag | Kelsey |
|---|---|---|
| Popular rank today | #1,819 ▲ 25 | #4,517 ▲ 20 |
| Active installs | 500+ | 100+ |
| Downloads, last 7 days | 32 | 157 |
| Rating | 4.8★ (4) | no ratings |
| Type | Block theme | Block theme |
| Last updated | Jun 23, 2026 | Sep 25, 2026 |
| Current version | 2.1 | 3.2 |
| Best rank on record | #1,807 | #4,285 |
| Days in the top 50 | 0 | 0 |
| On WordPress.org since | Nov 2022 | Jul 2022 |
Highlighted cells mark the strongest figure in each row. Rank and installs are from the latest WordPress.org capture; downloads are the last seven captured days.
Ranking history Lower is better
Active installs
Downloads per day
More comparisons
Frequently asked questions
Which is more popular, BlockMag or Kelsey?
By active installs, BlockMag: 500+ sites run it against 100+ for Kelsey, according to WordPress.org figures captured on October 21, 2026.
Which ranks higher on WordPress.org, BlockMag or Kelsey?
BlockMag, at #1,819 on the WordPress.org popular themes list today, with Kelsey at #4,517. The ranking reflects recent installs and moves daily, which is why this page shows the history rather than one snapshot.
Is BlockMag a block theme or a classic theme? And Kelsey?
BlockMag is a block theme, Kelsey is a block theme. Block themes are built for the Site Editor; classic themes use the Customizer and widget areas.
Where do these numbers come from?
WordPress.org publishes each theme’s active install count and its position on the popular list. This site records both every day, along with per-day downloads and ratings, so the charts above show how the themes have moved over time rather than a single day.